Vote for the new Casavides label
October 8, 2008 · Print This Article
Casa Vides would like to receive your comments and suggestions on our new label for our new range of young Mediterranean wines. Positive and negative comments are welcome, as long as you can explain your reasoning behind them so that we can follow your logic. We still have a little time to make these labels better, so please chime in with your thoughts!
Here are the details. We will use a light purple to indicate a young red wine against the trencadis background. The trencadis is used to indicate a classical Mediterranean image.
The white wine will be turquoise, and the rose will have the exact same design but in light green (Pistacho). Evidently, it is very difficult to imitate the color of our rosé, so Juan Carlos, our designer, told me yesterday that green was our best option. Finally, instead of the green bottle for the white and rose, we will use a white bottle, but the shape will be identical for all three wines.
So, let us know what you think.
Do you think the label is eye-catching?
Do you like the color?
Do you like the shape of the bottle?
Thanks in advance for your suggestions!
Saludos
Emilio Saez van Eerd
Like the bottle shape, love the purple and quite like having the winery name down the side. I think, however, the two design elements might make the label a little cluttered when you get text on it (unless there’s text somewhere else we can’t see).
I’d be tempted to leave the paved background (and yes, that does suggest things Mediterranean) and perhaps incorporate the motif in a subtler way … not entirely sure how I’d do that though!
Thanks Alex,
Text will be on the back label. Nevertheless, I don’t want too much text eiter, just the minimal. We’ve been thinking to add something like a neck label, but we are not sure yet. More suggestions are welcome thouhg
I think it might be wise to have something on the front of the bottle to indicate what customers are getting. Though I wonder if you could have that running vertically too, next to Casavides … I think things like vintage & grape(s) need to be easily accessible to the customer. A lot of people will be heading out to buy a ‘insert grape of choice’ and while your bottle stands out without that information people might not grab it off the shelf … (I’m thinking about how people shop in supermarkets etc here in the UK … might not be your target market though!).
Thanks again Alex, we are not going to sell in supermarkets. On the capsule we have written the wine style “red / tinto”. We will do the same for white / blanco and rosé / rosado. Grapes and vintage will be on the back label to keep the front label as clean as possible, although we might consider the name somehow in small letters on the front label. thanks
Emilio
One of my Twitter correspondents, a web designer, expressed an unrepeatably strong dislike of the design.
I think the three-bottle range will look smart and contemporary, and should work for both restaurants and off sales, as long as the bottle isn’t too tall for shop shelves (we’re often given this as a reason not to stock flute &c. bottles by our retailing customers). I’d probably look at some other font choices, and leave a wider border around the text - but it’s hard to be constructive without actually re-doing the label oneself.
I always think that extreme opinions make a product much more interesting. So actuallyh I am glad that there is somebody out there who really dislikes our label that much that you don’t want to repeat the words ;-). We will do the bottle test for the shelves. Although on the photo the bottle looks like a flute, in realty it is a bit lower. It is a Spanish design, new bottle shape. We are probably one of the first ones to use this bottle in Spain.
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I like these labels much more than the ones I saw originally last night.
Hi Dale, a photo always looks a lot nicer. I can assure you it is the exact same bottle